Adam Michaelson is the Chief Marketing Officer of Michaelson Marketing, and is also the author of several books on real-estate which include The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream. Michaelson Marketing works with clients of all sizes and aids companies in getting and maintaining clients through marketing and advertising, specifically online marketing and the user experience. Michaelson has spent the majority of his over 20- year career in advertising, marketing, and online agencies in New York and Los Angeles, and recently was the SVP of Marketing at Countrywide Financial, a prominent mortgage lender and one of the largest banks in the U.S. He helped to develop the bank’s Online Marketing programs in addition to SavingsLink, the company’s successful online savings product. Michaelson has worked with clients such as: Microsoft, Infiniti, Mazda, American Express, Nestle, Pioneer, Nintendo, Six Flags, GTE, PacifiCare, Mattel, Sony, Sesame Street, Canon, Hilton, Luxor Las Vegas, Ballys Las Vegas, Paris Las Vegas, Asiana Airlines, Peninsula Hotels, The City of Beverly Hills The Auto Club, City National Bank, Bank of America Online Billpay, Sparkletts, Autobytel.com, Warner Bros, and more. Michaelson’s education credentials include a BS in Communications from Boston University, as well as an MBA from the UCLA Anderson Graduate School of Management. He currently lives in Santa Monica, California.